PRIVACY POLICY AND COOKIES
WHY DO WE HAVE A PRIVACY POLICY?
ULTERON is committed to protecting your personal privacy. Therefore, we strive to always protect your personal data in the best way and comply with all applicable data protection laws and regulations. Through this privacy policy, we want to inform you about how your personal data is processed by us and our use of so-called cookies.
This policy applies to all data collected in connection with you submitting a quote request to us, contacting us via web form or registering for training and similar, as well as when you use our website in general. The applicable privacy policy is also available on our website.
WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA?
Apirosport Sweden AB, company registration number 556716-2259, with the address Florettgatan 16, 254 67 Helsingborg and phone number +46(0)42-28 58 50, is responsible for the processing of your data (data controller). You can contact our data protection officer by calling the switchboard at +46(0)42-28 58 50 or sending an email to info@apirosport.se.
WHAT PERSONAL DATA DO WE PROCESS?
The data we process are the details you have provided to us, that we collect through our website, or from a third party, for example, information we receive from various third-party providers within the framework of advertising networks.
Data you have provided to us: When you enter into a contract with us, you will provide certain information about yourself. You may also provide information to us for other reasons. The information you provide can be, for example, your name, your contact and address details, your personal preferences, and your phone number.
Data we have collected from you: We will process information about you and your contract. When you visit our website, we will also automatically collect your data, for example, information about your IP address and the services and pages you have visited on our site. We may also process information about you that we have purchased or accessed from public registers and databases for marketing purposes, or to improve your customer experience with us.
FOR WHAT PURPOSES DO WE PROCESS YOUR DATA?
Profiling When you use our website, we will automatically collect and analyze your IP address, pages you have visited, services you have shown interest in, and your browsing behavior on our site, also called profiling data. In this work, we use, for example, the tool Google Analytics. Our analysis of profiling data gives us increased knowledge and understanding of our customers in general and also enables us to present offers directly on our website that we believe are relevant to you (so-called profiling). The legal basis for this personal data processing is our legitimate interest in being able to develop our business and market products to you that we believe you may be interested in.
If you have consented to receive marketing via email, as described above, we will also use the result of our analysis of profiling data to be able to tailor our marketing offers to you.
WHO CAN ACCESS YOUR DATA?
Your data are primarily processed only by us. We may also share your information with our suppliers in accordance with below.
WHERE ARE YOUR DATA PROCESSED GEOGRAPHICALLY?
We and our suppliers process your personal data within the EEA.
HOW LONG DO WE KEEP YOUR DATA?
For accounting purposes, we store information about our contract with you for seven years in accordance with applicable accounting legislation. If you have given your consent to receive marketing via email from us, we will store your name and email address for this purpose until you unsubscribe or ask us to stop contacting you or object to the processing of your personal data for direct marketing. Your personal data may be stored longer than stated above to the extent we are obliged to do so according to law, regulation, or government decision.
Profiling data is deleted after 6 months from collection or earlier if you have objected to profiling as set out in the next paragraph.
HOW CAN YOU INFLUENCE OUR PROCESSING OF YOUR DATA?
You have the right to withdraw all or part of a given consent to the processing of data at any time. The withdrawal of your consent means that we will no longer continue to process your data for the purpose that your consent was intended for and that we will delete the data in question – unless we need them for another purpose in accordance with this privacy policy. You also have the right at any time to object to the processing of your data for direct marketing and/or profiling. If you notify us that you object to us processing your data for the purposes of direct marketing and/or profiling, we will cease processing your data for these purposes and delete the relevant data – unless we need to continue processing the data in question for another purpose in accordance with this privacy policy.
In accordance with applicable data protection legislation, you have the right to access information about which data we process about you and the right to request correction of your data. If you want such information, you can request this by contacting us by mail or email. Our contact details are stated above. Under certain conditions, you also have the right to request the deletion or restriction of your data or to object to our processing. You also have the right to lodge a complaint with the Swedish Data Inspection Authority or other competent supervisory authority that supervises companies’ handling of data.
You also have the right, under certain conditions, to obtain the data concerning you that you have provided to us in a structured, commonly used, and machine-readable format and have the right to transfer these to another data controller (data portability).
HOW DO WE USE COOKIES?
According to the Electronic Communications Act, which came into force on July 25, 2003, everyone who visits a website must be informed if cookies are used. When you visit this website, cookies are stored on your computer. These cookies are partly so-called session cookies. Session cookies are not stored for a long time on your computer but disappear when you close your web browser. Through the tool Google Analytics, so-called permanent cookies with a maximum lifetime of two years are also stored.
If you do not accept the use of cookies, you can set your web browser to automatically deny cookies or to inform you if a website uses cookies.